Founding Gym £15 a month for the first 10 businesses

Booking software for gyms, studios & personal trainers More coaching.
Less chasing.

UTOVA gives gyms, studios and personal trainers one calm place to publish sessions, take bookings, manage waitlists, track attendance and keep members moving.

Get early access See how it works

Simple for members
Built around your brand
Works for one coach or a full team

This week · illustrative data

Bookings this week184Across 26 sessions

Attendance92%↑ Steady this month

Waitlist moves14Places refilled

Today’s floorView schedule

06:30

Strength & ConditioningCoach Maya · Main studio

12 / 14

09:15

Reformer FlowCoach Elena · Studio two

Full

18:00

Small Group PTCoach Alex · Performance zone

6 / 8

9:41

NorthlineMember booking

Your next session

TODAY · 18:00 Small Group PT 45 min · Coach Alex

Waitlist filledA cancelled place has just been offered to Mia.

Your business, your rhythm

Class booking made for the people
running the floor.

Start with the setup that sounds most like you. UTOVA adapts to the way you coach, schedule and grow.

GYMS & BOXES

Keep the timetable full without living in your inbox.

Publish your week, set capacity by session, see who is booked and move members through the waitlist when a place opens up.

01 Coach and session management
02 Capacity and waitlist controls
03 Attendance at a glance

One clear workflow

How it works:
from schedule to show-up.

UTOVA connects the day-to-day jobs that are usually split across spreadsheets, messages, calendars and payment notes.

01 / PUBLISH

Build the week once.

Create recurring sessions, assign coaches, set capacities and make the timetable available to members.

02 / FILL

Let members self-serve.

Members book, cancel and join waitlists without another message landing in your phone.

03 / RUN

Know who is walking in.

See the live register, check people in and keep a useful attendance history.

04 / LEARN

See what is working, then shape what comes next.

Spot fuller sessions, quieter times and attendance patterns so your next timetable starts with evidence.

Weekly attendanceCapacity filled by day

82% average

71%

Mon

79%

Tue

76%

Wed

88%

Thu

83%

Fri

94%

Sat

86%

Sun

Saturday leads demand. Use patterns like this to tune the next timetable. Illustrative data.

White-label by design

Your members book with you.

UTOVA powers the experience in the background while your business name, colours and community stay front and centre.

✓ Your business identity
✓ Your classes and coaches
✓ One familiar place for members

NNorthlinePerformance club

HHalo HousePilates studio

FForm / 45Personal training

The essentials, connected

Everything your week
needs to move.

Enough control for the owner. A simple path for the member. No enterprise maze to get a session booked.

Schedules & capacity

Recurring classes, coaches, rooms, session limits and clear availability.

Recurring & one-off timetables: Build weekly templates once or publish masterclasses and workshops with specific dates.
Hard capacity limits: Set strict headcounts per class or equipment station (e.g. 10 reformers, 16 lifting platforms).
Coach & room assignments: Assign instructors and studios to prevent space double-booking and clarify coaching cover.

Bookings & cancellations

A quick member flow with simple owner visibility and booking history.

2-tap member booking: Members book sessions in seconds from their phone or browser without app-store friction.
Custom cancellation windows: Enforce your cutoff rules (e.g. 12 hours before) to protect session capacity from no-shows.
Instant notifications: Booking confirmations, cancellations, and schedule updates are sent automatically.

Automatic waitlists

Keep a fair queue and refill places when plans change.

Automated queue management: When a session hits full capacity, members can join an ordered, transparent waitlist.
Zero-effort backfilling: If a booked member cancels, the spot is automatically offered to the next person in line.
Expiry windows: Timed acceptance prevents unfilled places from sitting idle right before session start.

Passes & credits

Support the ways people train, from class packs to ongoing access.

Packs, subscriptions & drop-ins: Support 5/10/20-class packs, recurring monthly credits, or single passes.
Auto-deduct on booking: Credits are deducted automatically when booked and credited back if cancelled within policy.
Visible balances: Both members and coaches see exactly how many credits remain and when passes expire.

Attendance & member records

See who attended, who missed and the history behind each member.

One-tap check-in register: Coaches can quickly check people in directly from the gym floor on their phone.
No-show accountability: Track late cancellations and missed visits to maintain fair floor etiquette.
Member coaching notes: Keep injury records, emergency contacts, and training preferences linked to each member.

Owner & coach tools

Give your team the information they need without exposing everything.

Role-based team access: Coaches see their sessions, attendee names, and registers without seeing billing or financials.
Direct Stripe payouts: Member payments go directly to your business Stripe account without middleman delays.
Timetable utilization: Spot quieter slots and popular sessions so you can tune your timetable with confidence.

I don’t need more software to manage. I need the admin to get out of the way so I can coach.

— Built by UTOVA in the UK to solve the independent fitness owner’s biggest headache

Independent & UK-based Designed and supported in Greater Manchester

Founding Gym cohort · 10 places

£15 a month.
Yours for the long run.

The first 10 gyms, studios and personal trainers approved for the Founding Gym cohort subscribe at £15 per month — and keep that price for as long as the subscription runs without a break.

The price is grandfathered£15 stays yours while you hold one continuous paid subscription, whatever UTOVA costs later.
Zero booking cuts or hidden feesUnlike legacy platforms that charge £100+/mo and take percentages of transactions, you keep 100% of member revenue through your own Stripe account.
Direct line to the developerFounding businesses get direct contact with the person building the platform — your real-world feedback decides what gets built next.

Once the tenth place is claimed the founding price closes. Pricing for later businesses will be set after the founding cohort has run. Full detail in the business terms.

Straight answers

Before you
raise your hand.

UTOVA is being shaped around independent fitness businesses. These are the questions we expect owners to ask first.

Who is UTOVA for?

Independent gyms, studios and personal trainers who run bookable sessions and want a simpler experience for both their team and their members.

Will members see the UTOVA brand?

UTOVA is designed as a white-label platform. Your business identity leads the member experience; UTOVA powers it behind the scenes.

Can it handle both classes and personal training?

Yes. The product direction supports capacity-led group sessions as well as one-to-one and small-group personal training workflows.

What will UTOVA cost?

The first 10 businesses approved for the Founding Gym cohort can subscribe for £15 per month. That price remains theirs while the subscription stays continuous. Later pricing will be decided after the founding cohort has helped test and shape UTOVA. See the founding offer.

What happens if I cancel my founding subscription?

The £15 price is tied to one continuous paid subscription. If it ends permanently, the founding place is given up and a later return would use whatever price is available then. Founding places cannot be sold, transferred or recreated.

Is the platform available now?

UTOVA is currently in its testing and early-access stage. Joining the list helps us understand your setup and invite suitable businesses into the next round.

Early access · Founding Gym

Make booking the easy part.

Tell us what you run and where the admin gets in the way. We’ll use it to shape the right UTOVA setup for your business — and this is the same form the 10 founding places are approved from.

No hard sell. Start with a practical conversation about how you work today.

£15 a month, held for as long as you stay subscribed — for the first 10 businesses approved.

Fast, personal follow-up — We’ll email you within 24 hours to review your current timetable setup. No pushy sales calls, ever.